Take off your shoes and walk right on the warm sand of Las Olas Beach. Should you ever get tired of relaxing in the sun or swimming in the azure blue sea, you can always grab a bite at the various restaurants along the beach or check out the luxury boutiques nearby.

The grand, fairy-tale castle-like main building in Timrå was built in 1883–1885 as a summer residence for the timber magnate Fredrik Bünsow, who was one of Sweden's most powerful timber barons at the time. The architects were Isak Gustaf Clason and Fritz Eckert. Clason is known for designing the Nordic Museum and Hallwyl Palace in Stockholm. The beautiful castle (or Villa Merlo, as it is actually called) is now a cultural heritage site and houses Svenska Cellulosa's central archive. In the summer, you can take a guided tour to see the many rooms and halls that still retain their former glory. Even the garden alone is well worth a visit.

In the north of the city, just off the street, local vendors line up their stalls full of fresh fruit, vegetables, fish and meats. Flocks of tourists from the world over come here to live one day like a local and to gain insight into Thai offerings.