Hidden gems

Places that stir all your senses and that pluck your heartstrings are extremely rare. These are the places that touch you deeply, yet whose secrets you can’t unlock completely. Bruges happens to be such a unique place. Cultural and artistic, cosmopolitan, unashamedly Burgundian, mysteriously medieval, and a Unesco World Heritage site to boot. Strolling along the narrow alleys, picturesque canals and verdant ramparts you cannot help but fall hopelessly in love with its elegant mysteriousness.

Linz an der Donau is a cultural metropolis, and an oasis of green. It is a place where nature, culture and business come together to form a harmonious whole. The 2009 European Capital of Culture sports the slogan 'Linz, verändert' ('Linz, changes'), and lives up to the slogan in full. A successful location for business, the city has emerged as an outstanding destination for culture, offering dynamism and high quality of life. The capital city of Upper Austria is a showcase for theatre and music, contemporary art, history and science.

Situated amidst the 74 Whitsunday Islands of the Great Barrier Reef, Hamilton Island offers an experience like no other: glorious weather, azure waters, brilliant beaches, wondrous coral reefs, unique flora and fauna, divine food and wines, and a buzzing calendar of special events. With its laid-back luxury and activities almost too numerous to mention, Hamilton Island is the next island in the Great Barrier Reef you should visit.

Dunedin, on the rugged east coast of New Zealand’s South Island, is a city of style and creativity. Officially founded in 1848 by the Free Church of Scotland, it's home to twenty five thousand students at the University of Otago, who mingle with the town’s landed gentry to create an eclectic destination that enthrals all who pass through. Surrounded by a deep blue harbour on one side and rolling misty hills on the other, Dunedin’s lush green dales and old world architecture pay tribute to the city’s Scottish heritage.

Sun-drenched beaches sit next to the desert wilderness in Aruba, one of the most popular destinations in the Caribbean. With warm and sunny weather all year round, the island seems frozen in a timeless holiday atmosphere, with turquoise ocean waters washing over the soft warm sand. Nightlife bursts with Latin music and exotic sounds, and exciting shopping and dining await at every corner. Stronger waves break against the eastern coast, deserted and swept over by wind — exploring it will lead the most adventurous visitors to spectacular vistas.

Set against a backdrop of historical buildings, Matsuyama is a vibrant city of living traditions. Here, haiku poetry still holds a significant place in daily life. With a jam-packed calendar of seasonal festivals, visitors are guaranteed to find something captivating to experience all year round. Getting around the city is easy with a network of vintage trams and steam trains at your service. In addition, Matsuyama boasts miles of sandy beaches, which provide a scenic view of the Seto Inland Sea, filled with beautiful islands.

Szczecin is an energetic city where the River Odra eventually flows into the Szczecin Lagoon. Today, it is the capital of the region of West Pomerania, which has suffered a turbulent history and now looks to an enlightened and cultural revival. A focal point is that it has managed to preserve its unique character and charm since its recent reform. Szczecin is now awakening to its full potential at an ever-increasing pace. You will feel truly inspired as you explore this enthralling city.

Perugia is the provincial capital of Umbria, one of Italy’s most beautiful regions. The ancient heart of the city, packed full of Etruscan and Roman monuments, perches on a hilltop with the modern city spread below. With a prestigious university, the city has a lively student population, good shopping, fun bars and great restaurants. If that weren't enough, Perugia is the setting for one of Europe’s best jazz festivals: Umbria Jazz.