Formerly the Carousel Mall theater, this Regal Theater now houses an IMAX theater and is one of fewer than 50 national theaters to have a new RPX theater, which stands for Regal Premium Experience and promises to be the ultimate movie-viewing experience.

Pinacoteca Agnelli is an art gallery that displays art from a vast private collection. You'll find Renoir's Blonde Bather and Manet's La Négresse, as well as works by Matisse, Canaletto, Tiepolo, Canova, Picasso and Modigliani. The futuristic "crystal spaceship" pavilion is an attraction in itself. The Pinacoteca is perched on top of the Lingotto complex — the headquarters of the Italian auto giant Fiat, founded by Giovanni Agnelli. It was built as a car factory in the 1920s, and was the largest and most modern plant of its kind in Europe. A winding brutalist ramp took cars to the top of the building, where they could drive the 500 m long test track. The ramp and the test track are still in top-notch condition, but the building itself now serves a different function. While its exterior remained largely unaltered, the interior was revived to house an exhibition centre, a conference centre and auditorium, two hotels, offices and shops. The iconic ‘Bubble’ — a transparent meeting room on the roof — was also added.

The White Tower is the most iconic symbol of the city. The tower was constructed by the Ottomans sometime in the early 15th century and once guarded the eastern end of the city's sea walls. In the 19th century, this tower was used as a notorious prison. Nowadays, it is a welcoming museum of art and local history. The museum offers a rapid lesson in the history of the city. Ideally, you'll take in this well-dosed overview before continuing to the more specialised museums and archaeological sites. For best results, grab the free audio guide at the entrance. The last floor of the tower gives you a wonderful view of the city.