Over a million visitors flock to the Kingdom of Crystal each year, an area spanning Kronoberg and Kalmar counties in Småland, within the municipalities of Emmaboda, Lessebo, Nybro, and Uppvidinge. Many return time and again, and it's easy to see why. Watching the glowing hot glass mass transform into delicate crystal or robust bowls is a spectacle that never grows old. Here, you can discover renowned glassworks and brands such as Orrefors, Kosta Boda, Skruf, Mats Jonasson Målerås, among others. Additionally, you can enjoy the best of Småland's nature, with its forests, lakes, stone walls, and a wealth of cultural experiences like Vilhelm Moberg's emigrant route.

Like a sparkling jewel, Friedrichshafen lies on the shores of beautiful Lake Constance surrounded by magnificent mountains. The untouched nature all around helps lean back and relax while explorers appreciate Friedrichshafen’s undisputed position as the birthplace of the Zeppelin. Come and discover a variety of leisure facilities, the wealth of cultural attractions and the exciting aviation history. Enjoy the Swabian cosiness associated with urban flair, plus the chance to hop over the border to Switzerland in less than an hour.

Valencia is one of the most vibrant cities in Europe. With a privileged location by the Mediterranean sea, it offers a perfect combination of beaches and culture, past and present. The birthplace of paella, it boasts a thriving food scene featuring Michelin-starred restaurants as well as quirky tapas bars. Its neighbourhoods come to life during traditional festivals like Las Fallas, and every night is lively in trendy districts like Ruzafa or El Carmen.

It’s easy to lose yourself in Istanbul's grandiose history, but modern Istanbul is a simmering metropolis, well worth a visit in its own right. The shopping is world-class and the nightlife pulsates around not one but several districts. Even though Istanbul is no longer the capital, it’s still the country’s business and cultural centre, still the city where new trends are created.