Toulon is a genuine incarnation of Provence—no over-the-top souvenir shops, just markets full of lavender and thyme, a sea breeze that rolls in from the harbour, and a mix of energy and laid-back local life. It’s a working port with a bit of grit, but that’s part of the charm.

Rome has attracted visitors for over 2,000 years. It is one of the most magnificent and romantic cities in the world, boasting an attractive mix of grandiose sights, such as the Colosseum, Roman Pantheon, and Forum. Amidst the awe-inspiring ruins and charming piazzas, you can savour the delights of smooth gelato, frothy cappuccinos, delectable pasta and pizza, and exquisite wines, all contributing to the allure that draws over 10 million tourists annually in search of a taste of the Italian “Dolce Vita”.

Celebrating wine, gastronomy, arts and culture, Bordeaux is a city that represents the very essence of the French spirit. Its heartbeat hums in cobblestone streets, sunlit quays, and the hum of cafés alive with conversation. Here, centuries-old châteaux meet avant-garde galleries, while the Garonne flows steadily under graceful bridges. Bordeaux invites you to savour life slowly—sip, wander, and lose yourself in layers of flavour, history, and quiet elegance that linger long after you leave.

Over a million visitors flock to the Kingdom of Crystal each year, an area spanning Kronoberg and Kalmar counties in Småland, within the municipalities of Emmaboda, Lessebo, Nybro, and Uppvidinge. Many return time and again, and it's easy to see why. Watching the glowing hot glass mass transform into delicate crystal or robust bowls is a spectacle that never grows old. Here, you can discover renowned glassworks and brands such as Orrefors, Kosta Boda, Skruf, Mats Jonasson Målerås, among others. Additionally, you can enjoy the best of Småland's nature, with its forests, lakes, stone walls, and a wealth of cultural experiences like Vilhelm Moberg's emigrant route.