Formerly the main street of Hoi An's French Quarter, Phan Bội Châu is currently going through a renaissance: art galleries, exhibition spaces and sophisticated craft boutiques have opened here, bringing the street to the forefront of the town's cultural life. If you only have time for one gallery visit, make it the Precious Heritage Art Gallery Museum. Brainchild of the acclaimed travel photographer Réhahn, the space contains an exhibition of his finest work – photographs taken across Vietnam that seemingly lay bare the souls of their subjects – as well as an impressive collection of authentic garments worn by various ethnic groups across the country. There is a printed guide to the area's venues that can be picked up free of charge at many locations across town.

This museum mainly focuses on explaining how the human body functions, and even though the texts are primarily in Spanish, there are quite a few interactive exhibits that are easily accessible even to non-Spanish speakers, including kids.

This innovative building features a brilliant art gallery with works by Rubens and etchings by Goya. There is also an impressive collection of 16th and 17th century European paintings.