For over two billion people worldwide, Mecca is the holiest site, revered as the birthplace of Prophet Muhammad and the city where the Quran was revealed. Because of its profound religious significance, millions of Hajj pilgrims journey here every year from all corners of the globe, making Mecca one of the most culturally and ethnically diverse cities in the Muslim world — a true melting pot of peoples and cultures. Remember that this holiest of cities, known as Makkah, is only accessible to Muslims.

Örebro is an attractive city boasting well-preserved historic areas along the river Svartån. While the grand Vasa Castle gathers the majority of the attention for its historical significance, Örebro offers a dynamic mix of old-world charm and modern vibrancy. The city's architectural diversity, coupled with an array of entertainment venues, shops, and cafés, creates a lively urban atmosphere. Within a short distance from the city, natural wonders such as Lake Hjälmaren and Kilsbergen, “The Blue Mountains,” provide great outdoor experiences.

Close your eyes. What do you see when you think about Skåne? Undulating fields of rapeseed, villages where the roads winds its way between half-timbered houses and long sandy beaches. If so, then you're quite right. But here in Northwest Skåne we have a little bit more of everything. There's drama here, too. Söderåsen features wild primeval forests and Kullaberg draws visitors who come to marvel at the precipices and caves.

Just a short distance from London, on the southern coast of Great Britain, lies the charming resort town of Brighton. Heralded as one of the world's hippest and most cultural, this seaside city never fails to mesmerise visitors with its unique architecture, pleasant festivals, galleries, museums, drama, arts, music, spectacular outdoor activities, sprawling beaches and so much more.