Speaking of Parma, the first things that come to mind are probably the ham and Parmesan cheese. Indeed, Parma is one of the most important culinary centres of Italy — but this city is so much more than that. Parma was the capital of a very powerful duchy, which left a legacy of stunning monuments and palaces. In addition, the splendour of that period created fertile grounds for the flourishing of art. In fact, Parma became one of the main centres for opera, thanks to its amazing theatres and its fine citizen Giuseppe Verdi.

Seoul is a city of contrasts in which the ancient and the modern coexist in harmony. In one sense, it is a hi-tech 21st-century city awash with neon lights and the sights and sounds of a 24-hour metropolis, while at the same time, a city retaining the majesty and graceful ambience of ancient dynasties that once ruled over it. Like the river Han on which it sits, Seoul is constantly moving as it strides boldly into the future, yet simultaneously managing to keep one foot firmly entrenched in its historical past.

Lucea's appeal goes beyond its stunning white-sand beaches, secluded coves, and picture-perfect sunsets. It also extends to the quaint colonial town that plays host to a bustling weekly market on Saturdays. Nestled between Montego Bay and Negril, Lucea is a tranquil and pristine destination that has yet to be overrun by tourists, unlike many other popular Jamaican getaways.

Costa Maya is a rising star of the Yucatán peninsula that offers a quiet alternative to its 'big brothers' such as Chetumal or the Riviera Maya. However, despite its young age as a tourist resort, it boasts an abundance of historical and natural landmarks, and has a genuinely impressive beach bar scene, which makes it a worthy rival.