What do you think of when you hear the name, Vimmerby? Do you think of Astrid Lindgren? Do you think of Småland? Most people know of Vimmerby because of Astrid Lindgren, since this is where she was born and grew up. She has put her mark on the whole area, and today Vimmerby is the place where families find adventures and the very best experiences. The award-winning Astrid Lindgren's World, Virum Moose Park and the beautiful contryside are examples of the sort of outings that provide every opportunity for a fun-filled holiday. Welcome!