Formerly the main street of Hoi An's French Quarter, Phan Bội Châu is currently going through a renaissance: art galleries, exhibition spaces and sophisticated craft boutiques have opened here, bringing the street to the forefront of the town's cultural life. If you only have time for one gallery visit, make it the Precious Heritage Art Gallery Museum. Brainchild of the acclaimed travel photographer Réhahn, the space contains an exhibition of his finest work – photographs taken across Vietnam that seemingly lay bare the souls of their subjects – as well as an impressive collection of authentic garments worn by various ethnic groups across the country. There is a printed guide to the area's venues that can be picked up free of charge at many locations across town.

Those who live and work here say that you don’t really need to explain where the Jeker quarter is: Once you’re there, you’ll know. This is where the locals stroll the streets at their leisure, students read in the park, and you can spend a whole Sunday on a café terrace, a wisp of jazz music in the air in the background, and never get bored. The Jeker quarter is nestled between the old city walls and centuries-old houses, bordered by the green of the city park. Although people have lived here for centuries, no one has ever explored it all. Enterprise is deeply rooted in the genes of this community: A history full of crafts and trades has left its marks, and forged the unique, authentic, innovative and creative atmosphere you feel here today. And right through the middle of it, that impudent little river, the Jeker, flows brazenly on. The quaint streets, stately homes, and idyllic parks have everything to make history come alive, while the rich student life, mix of young and old, culinary highlights, and abundant art and culture pull you back to the present.

The Museum Speelklok immerses you in self-playing musical instruments, treating you to delightful tunes from various corners of the establishment. You can join a free Musical guided tour, where enthusiastic guides share insights into the world of musical automata. The museum offers other tours to unveil the museum's treasures and marvel at the Royal Chamber.