Fira is the cultural and commercial centre of Santorini, with an ample assortment of galleries, shops, and restaurants. The most iconic museums of the island, such as the Archaeological Museum and the Museum of Prehistoric Thera are located in the city, displaying stunning and well-preserved artefacts that date back to Ancient Greece. Fira is also the heart of Santorini's network of buses, which connects the capital with Oia, Kamari, Akrotiri, and many other important sights of the island.

With collected memories and traces of the history of mankind in Blekinge from the past 10,000 years, Blekinge Museum delves into the region's past, unravelling stories of local trades such as fishing, boat-building, and quarrying. A highlight within its exhibits is Grevagården, an impeccably preserved 18th-century residence adorned with an extensive array of vintage artefacts.

Forty-eight hectares of rolling lavender fields bloom a blanket of purple on one of the world’s largest lavender farms. The five-week harvest begins in early January with the distillation and processing of the lavender in full swing. A tasting area allows you to experience the unique use of Bridestowe lavender as a subtle flavouring in superb quality foods. Sit and enjoy a coffee in the Bridestowe café or picnic under the century-old oak trees and stroll through the fields. The Bridestowe gift shop has lavender filled bears, lavender infused oils, lotions and potions and culinary lavender — so you can make your own lavender treats at home.