I Love Culture

Like Yin and Yang, Hangzhou, the capital city of the Zhejiang Province, has two sides that complete each other. This historic city is a showcase for traditional medicine, religion and art as well as a shining example of China’s rapid economic development. Combining idyllic natural beauty, a grand heritage through the ages and an air of affluence, Hangzhou is one of the country’s most livable and pleasant cities to linger in.

Lyon is commonly referred to as the gastronomy capital. In the past, this label was associated with sauces and a petit-bourgeois small-town complex. However, with the arrival of the TGV high-speed train connecting Lyon to Paris and Marseille, as well as the winning streak of Olympique Lyonnais in various League Championships, Lyon underwent a transformation. The city now boasts daring architecture, bustling cafés, and avant-garde exhibitions, ushering in a new era.

Prosperous and lively, Brescia is Lombardy’s second biggest city, a university town with a modern business area (Brescia Due). Located between two of Italy’s most famous lakes, Lake Garda and Lake Iseo, Brescia is often overlooked by visitors who bypass the city itself and head straight to the undeniably beautiful lakes. A great pity, as Brescia boasts one of the most beautiful historic centres in the region, and some of the best Roman and Lombard remains in northern Italy.

Basel is a place of exciting contrasts. Contrasts such as masterpieces of contemporary architecture set against the well-preserved Old Town or the wonderful harmony between the city's cosmopolitan flair and vibrant traditions. And although classical modernism and street art may seem like they are worlds apart, both have a prominent place in Basel. We are in flux, constantly reshaping ourselves. So every time you come to Basel, you will discover something new.

Also known as Canton, Guangzhou is the third largest city in China. It has long been one of China's main commercial and trading centres and is one of the first cities that opened to the world. As one of the fastest growing cities in Asia, Guangzhou has also seen fast growth in tourism, attracting visitors with its cosmopolitan atmosphere, world-renowned Cantonese cuisine and its vibrant nightlife.

Already well-known as a business travel destination, Doha, the capital of the State of Qatar, has emerged in recent years as a rapidly developing tourist destination as well. A modern country built on the deep cultural roots of its Bedouin heritage, Qatar presents visitors with a kaleidoscope of fascinating contrasts and experiences; from the tranquillity of the desert to the lively alleys of the souq, from the impressive coastal fortresses to the dramatic high-rise towers, and from the deserted sandy beaches and mangrove lagoons to the elegant residential districts and green parks.

Perugia is the provincial capital of Umbria, one of Italy’s most beautiful regions. The ancient heart of the city, packed full of Etruscan and Roman monuments, perches on a hilltop with the modern city spread below. With a prestigious university, the city has a lively student population, good shopping, fun bars and great restaurants. If that weren't enough, Perugia is the setting for one of Europe’s best jazz festivals: Umbria Jazz.