I Love Culture

The Elbe River, lakes and canals, the historic Town Hall, the UNESCO World Heritage Site Speicherstadt and Kontorhaus District with Chilehaus, the nightlife on the famous Reeperbahn and the traditional Hamburg fish market shape the image of Hamburg, Germany’s green city on the waterfront. The HafenCity offers modern architecture and the new landmark, the concert hall Elbphilharmonie. In Hamburg — Germany's second biggest city — prestige, elegance and creativity are combined to create an edgy, modern vibe.

In the Alpine foothills, just 50 km from Milan, Bergamo is the most striking city in Lombardy. Built on two levels, the Lower City is more modern and dynamic, whilst the famous ‘Upper City’ boasts a stunning historic centre full of monuments and works of art. In the area around the city the Iseo Lake is well worth a visit, as are the sanctuary at Caravaggio and Crespi d’Adda – the most important company town in Italy, listed as a world heritage site by UNESCO.

Already well-known as a business travel destination, Doha, the capital of the State of Qatar, has emerged in recent years as a rapidly developing tourist destination as well. A modern country built on the deep cultural roots of its Bedouin heritage, Qatar presents visitors with a kaleidoscope of fascinating contrasts and experiences; from the tranquillity of the desert to the lively alleys of the souq, from the impressive coastal fortresses to the dramatic high-rise towers, and from the deserted sandy beaches and mangrove lagoons to the elegant residential districts and green parks.

Hannover is a modern metropolis set among countless idyllic little towns and cute villages — with its programme of major events and open-air concerts, the baroque Royal Gardens of Herrenhausen and its top-notch artistic and cultural offerings, this city boasts a range of absorbing leisure activities that scarcely any other city can rival. Among the tourist highlights of the area, surrounding its federal state capital, are Lake Steinhude, the ridge of the Deister Hills and the Marienburg Castle.

Hoi An is an enchanting and unique destination. With its ideal blend of history, culture, shopping, dining, and leisure, the town continues to be a highly sought-after tourist spot year after year. Its UNESCO-listed Ancient Town is photogenic to a fault, with its collection of distinctive mustard-coloured colonial homes, intriguing food and quaint streets that remain traffic-free for much of the day drawing in cruise excursionists and backpackers alike.

Named East Asia Culture City in 2018, Busan has recently risen to prominence internationally, with visitors now flocking to South Korea's second city even outside of the busy International Film Festival week each October. There is more to do and see than can fit in a space of a few days: traditional spas, local eats and endless shopping all leave but a little time to take in the rugged Busan coastline on seaside nature hikes.

Nestled amidst the mountains of northern Laos, Luang Prabang is a strong contender for the title of Southeast Asia's best-kept secret. Here, in the heart of the country, life moves in sync with the sun and nature, in a beautiful symbiosis of old and new. With its unspoilt natural wonders and golden temples glistening in the sun, Laos’ former royal capital has emerged as one of the most captivating and enchanting destinations in Southeast Asia. Little wonder that it draws in more than a million visitors each year.

Djerba, the largest island of North Africa, is situated southeast of Tunisia on the Gulf of Gabes and is ringed by miles of sandy beaches and luxury hotels. With its ideal temperate climate, this is another very popular Tunisian destination. The many resort hotels provide anything you need for lazy days of sunbathing, plus a wide range of activities like thalassotherapy or water sports.