I Love Culture

Like Yin and Yang, Hangzhou, the capital city of the Zhejiang Province, has two sides that complete each other. This historic city is a showcase for traditional medicine, religion and art as well as a shining example of China’s rapid economic development. Combining idyllic natural beauty, a grand heritage through the ages and an air of affluence, Hangzhou is one of the country’s most livable and pleasant cities to linger in.

Graz – Austria’s culinary and cultural capital. A practical tip from the start: If you want to explore Graz, wear comfortable shoes and loose clothing. Why? Even if Graz is actually small — the second-largest city in Austria with a quarter of a million resident by no means a “big city” — you should be prepared for the fact that time also flies in the many short lanes. Comfortable footwear goes easy on busy feet here. In the historic old town with its roads, streets, squares and courtyards there’s lots to explore and even more to enjoy.

Reims is one of France's most vibrant and cosmopolitan cities. It offers visitors a great choice of fine restaurants, brasseries, shops, lively nightlife, concerts, festivals, and cultural events, and of course, world-famous Champagne houses to visit and sample the local nectar. With tree-lined avenues, elegant squares, and a magnificent Gothic-style cathedral that played host to the coronation of several kings of France.

Basel is a place of exciting contrasts. Contrasts such as masterpieces of contemporary architecture set against the well-preserved Old Town or the wonderful harmony between the city's cosmopolitan flair and vibrant traditions. And although classical modernism and street art may seem like they are worlds apart, both have a prominent place in Basel. We are in flux, constantly reshaping ourselves. So every time you come to Basel, you will discover something new.

Perugia is the provincial capital of Umbria, one of Italy’s most beautiful regions. The ancient heart of the city, packed full of Etruscan and Roman monuments, perches on a hilltop with the modern city spread below. With a prestigious university, the city has a lively student population, good shopping, fun bars and great restaurants. If that weren't enough, Perugia is the setting for one of Europe’s best jazz festivals: Umbria Jazz.

The heart of the Turkish Republic, Ankara, is the second largest city of Turkey after Istanbul. The city lies on the border where east between west. The European and Middle Eastern cultures merged and coloured the city's architecture, food, wine, nightlife, fashion and arts. Drop the anchor in Ankara, as its name suggests, cross the border between tradition and modernity.

Already well-known as a business travel destination, Doha, the capital of the State of Qatar, has emerged in recent years as a rapidly developing tourist destination as well. A modern country built on the deep cultural roots of its Bedouin heritage, Qatar presents visitors with a kaleidoscope of fascinating contrasts and experiences; from the tranquillity of the desert to the lively alleys of the souq, from the impressive coastal fortresses to the dramatic high-rise towers, and from the deserted sandy beaches and mangrove lagoons to the elegant residential districts and green parks.

Lyon is commonly referred to as the gastronomy capital. In the past, this label was associated with sauces and a petit-bourgeois small-town complex. However, with the arrival of the TGV high-speed train connecting Lyon to Paris and Marseille, as well as the winning streak of Olympique Lyonnais in various League Championships, Lyon underwent a transformation. The city now boasts daring architecture, bustling cafés, and avant-garde exhibitions, ushering in a new era.