Tobe was once a separate town to the south of Matsuyama. It's home to many potteries producing ceramics known collectively as Tobe-yaki. These tend to be white with navy blue decoration, although there are many varieties. You can purchase very serviceable tableware for everyday use at the potteries, and you can also try your hand at making your own ceramics. Tobe is also home to a number of interesting museums and a sake brewery.

This sprawling 30-hectare theme park lets you journey through China’s most iconic landmarks in miniature. Xi'an’s ancient Terracotta Army, the serene Leshan Buddha, and a winding model of the Great Wall are just a few of the sights you'll find here. It’s an ideal spot to get inspired to travel beyond the usual highlights like the Forbidden City and Temple of Heaven. But Splendid China Folk Village doesn’t just stop at landmarks; it brings China’s cultural diversity to life with full-scale villages that celebrate the unique customs of China’s 55 ethnic minority groups. You can catch traditional performances, taste regional snacks, and experience hands-on workshops, from craft-making to dance.

This former sardine canning factory is now a unique cultural meeting place. It includes schools for dancers, filmmakers and scriptwriters, a design office, and artist studios, along with stages, exhibition halls, and one of the best cafés beside the sea.

Festivals and dancing are integral to life in the Cook Islands. The traditional Ura dance, a key part of their cultural heritage, is especially popular. Visitors are encouraged to join in these celebrations to experience the deep cultural and historical significance of these traditions. One of the most significant annual events is the Te Maeva Nui festival, celebrated around the national day on the 4th of August. This vibrant festival unites people from all the islands to celebrate the nation's self-governance with colourful floats, singing, dancing, drumming, and feasting.