Over a million visitors flock to the Kingdom of Crystal each year, an area spanning Kronoberg and Kalmar counties in Småland, within the municipalities of Emmaboda, Lessebo, Nybro, and Uppvidinge. Many return time and again, and it's easy to see why. Watching the glowing hot glass mass transform into delicate crystal or robust bowls is a spectacle that never grows old. Here, you can discover renowned glassworks and brands such as Orrefors, Kosta Boda, Skruf, Mats Jonasson Målerås, among others. Additionally, you can enjoy the best of Småland's nature, with its forests, lakes, stone walls, and a wealth of cultural experiences like Vilhelm Moberg's emigrant route.

Far up in northern Europe is a place where 20,000 years nature's forces have shaped a dramatic landscape with the world's highest coastline. Mountains plunging straight into the depths of the sea in a way that leaves you breathless. Here, you will get to experience the real, unexploited, and genuine Sweden. Bold visitors can try fermented herring and climbing, but the High Coast of Sweden on the Gulf of Bothnia is more about harmony than adrenaline. Through endless opportunities to be active in nature with your loved ones, you will regain the strength to return to your urban, busy everyday life.

“El diau, el diau!” “The devil! The devil!” It was in 1897 when mountain people from Sauze d’Oulx witnessed a red-faced man with a long white beard descending from the slopes, with long wooden skis attached to his feet. He was a Swiss engineer, Adolf Kind, and wooden skis were then first seen in Italy. Today there are more than a hundred ski-lifts and 1,500 km of slopes for all levels – as well as alpine skiing, sledges and huskies, telemark skiing and snowboarding.

Over the past few decades, Newcastle upon Tyne, or simply Newcastle, has emerged as a prominent city in terms of technical innovation and culture, making it one of Great Britain’s most vibrant cities and a wonderful holiday destination with excellent shopping hot spots and even better nightlife. Connected by seven bridges that span the spectacular riverside, Newcastle (located on the north bank of the River Tyne) and Gateshead (a town situated on the south bank) together form a unified, diverse, and highly lively tourist destination.