Over a decade ago, Lille was awarded the European Capital of Culture title, marking not its pinnacle but rather the start of its journey. In the years since, it has established itself as a premier cultural destination, rivalling any other in northern France and, according to some, beyond. Once a thriving commercial hub in French Flanders, Lille still exudes a strong Flemish character, both in its cuisine and the ornate buildings of its charming Old Town.

Southampton is the cruise capital of Northern Europe. With a cosmopolitan atmosphere borne from centuries of international trade, Southampton is one of the UK’s leading ports and liveliest cities, combining medieval walls and buildings, modern shopping and entertainment complexes, marinas, culture and nightlife. Explore the city’s rich culture and long history and try the wide range of leisure activities in the surrounding countryside before relaxing to recount the day in one of Southampton’s many harbour-side restaurants, cafés and bars.

Over a million visitors flock to the Kingdom of Crystal each year, an area spanning Kronoberg and Kalmar counties in Småland, within the municipalities of Emmaboda, Lessebo, Nybro, and Uppvidinge. Many return time and again, and it's easy to see why. Watching the glowing hot glass mass transform into delicate crystal or robust bowls is a spectacle that never grows old. Here, you can discover renowned glassworks and brands such as Orrefors, Kosta Boda, Skruf, Mats Jonasson Målerås, among others. Additionally, you can enjoy the best of Småland's nature, with its forests, lakes, stone walls, and a wealth of cultural experiences like Vilhelm Moberg's emigrant route.

Rome has attracted visitors for over 2,000 years. It is one of the most magnificent and romantic cities in the world, boasting an attractive mix of grandiose sights, such as the Colosseum, Roman Pantheon, and Forum. Amidst the awe-inspiring ruins and charming piazzas, you can savour the delights of smooth gelato, frothy cappuccinos, delectable pasta and pizza, and exquisite wines, all contributing to the allure that draws over 10 million tourists annually in search of a taste of the Italian “Dolce Vita”.