The streets of Wroclaw's old town are a colourful mosaic of architectural styles, with the magnificent market square as its crown jewel. A lively multicultural centre, the city is home to a thriving student community and acts as the cultural, gastronomical, and commercial hub of the region, hosting many musical and theatrical events, a wide array of restaurants and bars and eclectic shopping. Back in 2016, Wroclaw was named European Capital of Culture and World Book Capital.

‘Mechelaars’ talk about their city with great pride and warmth. Visitors are struck by the genial atmosphere as they stroll past monuments redolent with age and pause in courtyards and historic churches. The locals are proud of Gouden Carolus — the award-winning beer brewed here for centuries. They are proud of Margaretha van Mechelen, who put 16th-century Mechelen on the world map. And they have a soft spot for craftsmanship and authentic local products. Come to Mechelen and experience its charms for yourself!

In Memphis, the past doesn’t sit still—it sings and speaks. From the echoes of Elvis at Graceland to the blues-soaked blocks of Beale Street and the weight of history at the National Civil Rights Museum, the city hums with stories. Music spills from bars and porches, carried on the scent of slow-cooked barbecue. Travelers don’t just visit Memphis—they feel it deep in the bones, in every note, bite, and heartbeat.

Over a million visitors flock to the Kingdom of Crystal each year, an area spanning Kronoberg and Kalmar counties in Småland, within the municipalities of Emmaboda, Lessebo, Nybro, and Uppvidinge. Many return time and again, and it's easy to see why. Watching the glowing hot glass mass transform into delicate crystal or robust bowls is a spectacle that never grows old. Here, you can discover renowned glassworks and brands such as Orrefors, Kosta Boda, Skruf, Mats Jonasson Målerås, among others. Additionally, you can enjoy the best of Småland's nature, with its forests, lakes, stone walls, and a wealth of cultural experiences like Vilhelm Moberg's emigrant route.

Kalmar is a captivating Swedish city, which seamlessly intertwines its rich history with contemporary charm. The iconic Kalmar Castle, a well-preserved Renaissance fortress, stands proudly alongside picturesque cobblestone streets. Museums beckon, markets pulse with life, and waterfronts whisper tales. Kalmar's allure extends beyond its borders, serving as a gateway to the enchanting Öland Island, making this city a delightful destination where history, culture, and natural beauty converge.