Over a million visitors flock to the Kingdom of Crystal each year, an area spanning Kronoberg and Kalmar counties in Småland, within the municipalities of Emmaboda, Lessebo, Nybro, and Uppvidinge. Many return time and again, and it's easy to see why. Watching the glowing hot glass mass transform into delicate crystal or robust bowls is a spectacle that never grows old. Here, you can discover renowned glassworks and brands such as Orrefors, Kosta Boda, Skruf, Mats Jonasson Målerås, among others. Additionally, you can enjoy the best of Småland's nature, with its forests, lakes, stone walls, and a wealth of cultural experiences like Vilhelm Moberg's emigrant route.

Nestled amidst the mountains of northern Laos, Luang Prabang is a strong contender for the title of Southeast Asia's best-kept secret. Here, in the heart of the country, life moves in sync with the sun and nature, in a beautiful symbiosis of old and new. With its unspoilt natural wonders and golden temples glistening in the sun, Laos’ former royal capital has emerged as one of the most captivating and enchanting destinations in Southeast Asia. Little wonder that it draws in more than a million visitors each year.

Sweden's third-largest city, Malmö, is a vibrant and multicultural destination. Here historical charm mingles with modern innovation and centuries-old architecture shares the stage with cutting-edge design. Discover world-class museums, cultural events, and find serenity amidst its abundant green spaces. Malmö’s commitment to sustainability permeates every facet of life, creating a harmonious coexistence between nature and urban innovation. Prepare to be captivated by the Scandinavian allure and warm hospitality of Malmö, a city that leaves an everlasting impression on every visitor.

For several months of the year, Idre is covered in winter snow and ice, which allows visitors to make the most of everything the cold season has to offer: from frozen lakes and snow-covered forests to cross-country trails, skiing slopes, and snowmobile trails. During summer, numerous outdoor activities are also possible. In-between adventures, you can recharge your batteries in one of Idre's picturesque restaurants, cafés and pubs.

Steeped in history, the once-capital of Japan and the former seat of the Imperial House, Kyoto is famed for being home to endless Buddhist temples, Shintō shrines, Zen gardens and palaces, many of which are UNESCO World Heritage Sites. Aside from the magnificent architecture and fascinating history, the Kyoto of today is a youthful and vibrant city that stays close to its spiritual and historical roots.