Few other neighbourhoods have as many different shops as the city centre. Nordstan, Arkaden, the department store NK, and Kungstorget with the Market Hall are all great places to shop. From the latter, follow the three parallel pedestrian streets: Södra Larmgatan, Vallgatan and Kungsgatan to Magasinsgatan.
Stroll along the first two and browse Swedish fashion brands like Tiger of Sweden or Filippa K, but also small independent shops featuring interior design, home decor and kitchen items. Don't miss the "secret" lane Victoriapassagen, between Vallgatan and Södra Larmgatan. The cosy oasis emits a lovely scent of coffee and chocolate, thanks to the chocolatiers at Flickorna Kanold and the original Da Matteo cafe.
Kungsgatan features mostly Scandinavian high street brands such as H&M, Gina Tricot and Din sko, while Magasingatan is the home of many Swedish brands like Velour and Acne, but also interior design and vintage fashion.