Set against a backdrop of historical buildings, Matsuyama is a vibrant city of living traditions. Here, haiku poetry still holds a significant place in daily life. With a jam-packed calendar of seasonal festivals, visitors are guaranteed to find something captivating to experience all year round. Getting around the city is easy with a network of vintage trams and steam trains at your service. In addition, Matsuyama boasts miles of sandy beaches, which provide a scenic view of the Seto Inland Sea, filled with beautiful islands.

St. Louis, the largest city in the Great Plains, is known as the "Gateway to the West." This vibrant city is famous for its iconic 630-foot Gateway Arch and its role in westward expansion. But there's much more to discover! Artisanal breweries, bowling alleys, and baseball games are essential to the city, and a rich musical heritage lives on in countless live-music venues. Explore the city's history and culture along the Mississippi River, and enjoy beautiful parks and delicious local cuisine.

Edinburgh effortlessly balances its weighty history with contemporary energy. The Royal Mile’s weathered cobbles lead past medieval closes and modern whisky bars, while the shopfronts of Princes Street mirror the jagged skyline of the Old Town. By day, you can hike up Arthur’s Seat for panoramas that stretch to the Firth of Forth; by evening, join the animated crowds at the Edinburgh Festival Fringe or browse the shelves of independent bookshops. Scotland's compact, hilly capital is a city where every alley holds a story waiting to be uncovered.

‘Mechelaars’ talk about their city with great pride and warmth. Visitors are struck by the genial atmosphere as they stroll past monuments redolent with age and pause in courtyards and historic churches. The locals are proud of Gouden Carolus — the award-winning beer brewed here for centuries. They are proud of Margaretha van Mechelen, who put 16th-century Mechelen on the world map. And they have a soft spot for craftsmanship and authentic local products. Come to Mechelen and experience its charms for yourself!

Cambridge is a city oozing with history and tradition at every turn. The cityscape is dominated by the university, with its 31 colleges and their extensive green gardens, known as the "Backs", spread throughout the city. Throngs of students making their way to class or lounging by the banks of the River Cam, books in hand, as punters lazily float by, enhance the academic feeling of this centuries-old centre of scholarship, along with the numerous fascinating museums and cultural events that take place in the city.