I Love Culture

Basel is a place of exciting contrasts. Contrasts such as masterpieces of contemporary architecture set against the well-preserved Old Town or the wonderful harmony between the city's cosmopolitan flair and vibrant traditions. And although classical modernism and street art may seem like they are worlds apart, both have a prominent place in Basel. We are in flux, constantly reshaping ourselves. So every time you come to Basel, you will discover something new.

Perched on the glittering edge of Lac Léman and framed by snowy Alpine peaks, Geneva blends lakeside serenity with global flair. It’s a city of diplomats, watchmakers, and chocolate artisans, where languages mix and trams glide past luxury boutiques and leafy parks. Compact yet worldly, it’s a place for café moments, cultural finds, and mountain views around every corner.

Zürich runs on punctual trams and Swiss precision, but it also runs on lake swims, quiet sophistication, and a love of design that shows up everywhere from museums to street corners. Indie shops now fill old guild buildings, the river turns into a hangout spot as soon as the sun is out, and nightlife pulses under stone arches in once-industrial districts. Between modern museums, lakeside strolls, and mountain views that steal the show, Zürich balances city polish with an easy, effortless charm.