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Provided by: Tourist Organization of Belgrade
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In collaboration with Tourist Organization of Belgrade
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Shopping The guide was updated:
Shopping is part of everyday life for many Belgraders, and a frequent and favorite activity.

The combination of famous international brands and varied and imaginative local products and hand-crafted items, favorable prices and a large selection are the reason why visitors to Belgrade leave with an extra suitcase.
From souvenirs to clothes by our young creators, make your selection among the authentic gifts to remember the city by.

City Center, along Knez Mihailova Street, is the best for shopping. The City Passage shopping centre in Obilicev Venac 18-20 is a must, as is the New Millenium shopping mall in Spasicev Prolaz. Another famous shopping area is the Terazije-Kralja Milana-Slavija stretch, where you will find an abundance of shops as well as the Cumicevo Sokace shopping centre. For an amazing mix of all kinds of goods, head to Bulevar Kralja Aleksandra, Belgrade’s longest street, while for a truly exclusive shopping experience, visit the Sava Centar in Milentija Popovica 9 in the Novi Beograd part of town.
Big Fashion Shopping Center

Big Fashion Shopping Center

Come and enjoy shopping in more than 100 shops on two levels with the most famous international and domestic brands, as well as a third level dedicated to dining, relaxation, and entertainment, with a great selection of restaurants, 8 cinema halls, a children’s playroom and a beautiful view of the Danube river. BIG CEE Serbia is a part of Big Shopping Centers Israel, which currently holds and manages 58 active shopping centers throughout the world, including 27 shopping centers in the USA and 3 in Serbia.
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Rajićeva Shopping Center

Rajićeva Shopping Center

Rajićeva Shopping Center, located in the heart of the city, on the corner of three streets, Knez Mihailova, Kralja Petra and Uzun Mirkova, is sure to satisfy shopping needs of all Belgrade citizens while being the ideal destination for all those who want to enjoy both the downtown’s attractions, cultural manifestations and sophisticated shopping. Among the new 15,300 square meters of space, designed for appreciating the most beautiful part of the City, more than 80 new single and multi-brand stores and with renowned brands are waiting for you. Some of these brands will enter the Serbian market for the first time, making Raji?eva Shopping Center a strong fashionable center that will satisfy the most refined tastes. Beside famous brands, you will be able to relax in restaurants with the best views of the City, without losing sight of the importance of the location you have found yourself in.
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Bulevar Kralja Aleksandra Street

Bulevar Kralja Aleksandra Street

Belgrade has several different shopping districts where it is possible to find something for everybody's pocket and taste. There are several areas for the best shopping in Belgrade, such as this one, that doesn’t include only malls and shopping centers where you can find everything you need. Bulevar Kralja Aleksandra is a popular outdoor shopping area in Belgrade and is also the longest street in Belgrade. At Bulevar Kralja Aleksandra you will find a lot of brands and products from Turkey and China, as well as some of the less known branded stores besides the regular stores that can be found all over the city and in shopping malls. All in all, this shopping street offers great clothing stores for a good price.
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Ušće Shopping Center

Ušće Shopping Center

UŠĆE Shopping Center is the biggest shopping center in Serbia. It is ideally positioned at the point where the old part of Belgrade meets the modern one. On its six levels, there are over 145 shops, cafes, supermarket, and Cineplexx the biggest cinema in Belgrade. After a superb shopping day, you can refresh in one of the cozy cafes or restaurants, or exercise in the Kocovic Fitness Academy. Shopping here brings the greatest pleasure, because UŠĆE Shopping Center is the place for all your wishes.
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Belgrade Design District

Belgrade Design District

Belgrade Design District can be described as the fashion Mecca of Belgrade designers. It is an inspirational space and art center where visitors are introduced with the work of upcoming power of Serbian fashion industry. Belgrade Design District has around 30 shops that offer unique fashion items and accessories, jewelry, home decoration and art objects made by Budislava Keković, Ana Ljubinković, Atelje Alternativa, Jasmina Vujović, Peđa Nerić, Emilija Petrović, Fashion Victime, Ivana Rabrenović and many others. During your visit, you can chat with designers who will be more than willing to give free fashion tips and suggestions or you can order custom-made fashion items. Here you can hear more about the latest fashion trends, chill out or attend fashion shows and other fashion events.
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Gradstor – Design Hub

Gradstor – Design Hub

Gradstor – Design Hub is a space which promotes and presents works by local artists and designers. It operates as a showroom and gallery complete with a small café. Through its permanent exhibitions as well as monthly programs it will present current collections of clothing, shoes, jewelry, accessories, household thingies etc. In addition to local authors Gradstor Design Hub also introduces international brands and designers as well as collaborations between domestic and foreign designers and artists. Within the monthly program lectures and workshops by guest artists and designers will be organised.
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