You'll be surprised how much there is to choose from. On the one hand, high-quality traditional handcrafts – beautifully crafted Bavarian traditional costumes, for example. On the other, regional fashion and „Alpine Lifestyle“ - a young, individual style which is becoming increasingly popular.
Our tip: Take a stroll through the town and let yourself drift. Browse and shop your way through more than 450 stores – from traditional costume stores to designer boutiques.