As Albania recovers economically from the turmoil of the 1990s, Tirana's shopping scene is gradually evolving. With the growth of tourism, the city is seeing more upscale shops emerging, catering to visitors and competing with other popular tourist destinations. Despite this shift towards modernity, traditional Albanian crafts such as ceramics, jewellery and food items continue to provide an authentic cultural experience for shoppers, allowing them to take home a piece of the country’s heritage.