Vimmerby

Although its exact year of foundation is unknown, what we do know is that Vimmerby is one of the oldest towns in Sweden. Vimmerby Old Town is best experienced by taking a stroll along Storgatan. Still today, it’s not just the historical centre of Vimmerby, but also the heart of the modern town centre. This is a street brought to life by people and for people, with carefully restored living quarters, painted blue, red, green, yellow, and terracotta, shops with leaning floorboards, asymmetrical walls, and low ceilings but with a variety of goods of the modern world. Storgatan—in the same location since the Middle Ages—is a shining example of how conservation and renewal can unite and complement each other. Each summer, a 'Summer Square' is set up where many people gather to enjoy sunny outdoor cafés, games, shopping, and entertainment.