Emifull Masaki

Matsuyama

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Emifull Masaki

Emifull Masaki is Ehime's biggest shopping mall. Here you can browse popular Japanese brands such as Uniqlo and Muji under one roof. The interior is an interesting architectural space in itself. There's an attractive food court, and a wide range of restaurants here too.

Information

address850 Tsutsui, Masaki, Iyo-gun Ehime
openingHours9:00 to 22:00
phone+81 89 984 2111

Takashimaya Department Store

Iyotetsu Takashimaya Department Store occupies one side of Matsuyama Shieki station. It's a massive emporium of luxury goods, from fashion to food. On the roof of Takashimaya stands the Kururin Ferris wheel, a major landmark of Matsuyama.

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Mitsukoshi Department Store

Mitsukoshi Department Store is a vast emporium of luxury goods from fashion to food, displayed with the care and style demanded by Japanese consumers. The domed atrium facing the Ōkaido Arcade is a spectacular architectural space. It has a futsal court on the roof.

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Ōkaido Arcade

Ōkaido Arcade is a broad, covered shopping street that runs through the centre of Matsuyama. It's home to an interesting variety of modern and traditional shops, large stores and tiny boutiques. There are also restaurants and cafés at regular intervals.

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Dogo Arcade

Dogo Arcade starts in front of Dogo Onsen Honkan, running past Tsubaki no Yu Onsen, down to Dogo Station. The arcade has many souvenir shops, cafés and restaurants. Here you can find a wonderful shop devoted to goods from Studio Ghibli featuring the fantastic creations of Hayao Miyazaki.

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Gintengai Arcade

Gintengai Arcade is a covered shopping street that runs through the centre of Matsuyama with a rather 1970s look and feel. It's home to a variety of modern and traditional shops, and tiny boutiques with a focus on fashion. There are also a number of coffee shops and restaurants off side streets.

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Ropeway Dori

Ropeway Dori is an uncovered continuation of Ōkaido Arcade. It's a rather chic street with many attractive old buildings housing many boutiques and reasonably priced antique shops. It's a good place to look for souvenirs. There are also plenty of cafés and restaurants to choose from.

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Fuwari Road Station

Road Stations are rest areas found along roads and highways in Japan. They sell local produce, snacks, souvenirs, sake and other goods. Fuwari Road Station has reasonably priced restaurants and ice cream stands. There's a very pleasant beach just across the road.

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Emifull Masaki

Matsuyama

Emifull Masaki

Information

More in Shopping

Takashimaya Department Store

Mitsukoshi Department Store

Ōkaido Arcade

Dogo Arcade

Gintengai Arcade

Ropeway Dori

Fuwari Road Station