If Switzerland is the country of luxury, then Geneva is surely the jewel in this crown. The main shopping area lies between Rue du Rhône and Rue de Rive, with countless chic and high-brand boutiques. Geneva is the perfect city to renew your wardrobe, but make sure you come with the necessary funds, because in this city, quality certainly comes at a cost. You might also find yourself falling in love with the perfect watch: watchmaking is a serious matter and a true art here. If you're looking for more tourist purchases, worry not, you will also find typical Swiss things like clocks, chocolate and cheeses, all of top quality.