Matsuyama: Dining

With its mild climate and proximity to the sea, Matsuyama produces a wide range of high-quality vegetables, fruit, seafood, and meats. This is reflected in the menus of the city's restaurants and hotels. Besides traditional dishes such as 'taimeshi' — rice cooked with sea bream — Matsuyama is enjoying a pâtisserie boom, making the most of the wonderful citrus and other fruits produced locally.