Apgujeong

Seoul

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Home Asia South Korea Seoul ShoppingApgujeong

Apgujeong

For more of an upmarket shopping experience, try the Apgujeong district where the city's wealthiest habitants come to stock up on the latest and greatest items of fashion. Apgujeong is home to local and internationally known brand-name stores. Be sure to bring enough cash as prices can get a bit steep here.

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addressApgujeong, Seoul

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In the epicentre of Seoul, where the beating heart of the city pumps out endless merchandise eager to be copped, Namdaemun Market invites locals and tourists into an open-air shopping extravaganza. This spot has been a trading place for centuries. It's the largest market in the country and you can find just about anything your heart desires here, from a pig’s head to a Louis Vuitton replica handbag and everything in between.

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Dongdaemun Market

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Not far from Namdaemun lies Dongdaemun, another bustling market area where once again just about anything can be found. Dongdaemun is made up of traditional market stalls, wholesale outlets and various shopping centres selling mainly Korean and international fashion.

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Myeong-dong

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Myeongdong is the place to go if you're on the lookout for styles trending in Korea. More often than not, unique clothing pieces and accessories may be found in the shops and stores dotting the district. Do keep in mind that most shops only sell sizes geared at a smaller build, which means some Western travellers may encounter difficulties finding clothing that fits.

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Itaewon

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Itaewon is a part of town enjoyed by Western tourists. Finding appropriately sized clothing presents less of a difficulty than elsewhere in town as the market is geared more towards an international clientele. Streets salesmen sometimes approach tourists with offers to flip through catalogues of knock-off goods, leading those interested into a basement store somewhere in the area, so do exercise precaution if you choose to follow.

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Insadong

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For traditional Korean items such as pottery, teas and handmade paper, try the Insadong neighbourhood. This is one of the best spots in town to shop for local treasures and also somewhere to enjoy some of the best food and drink in town in one of the many teahouses that are interspersed throughout the streets.

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COEX Mall

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Ewha Women’s University Fashion Street

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This megastore chain really is a shoppers' paradise. With multiple floors each based on a different theme (street wear, feminine attire, etc.), Åland is definitely one of the essential go-to places for the hottest Korean fashion. Items that have spent a long time on the shelf can be found heavily discounted at the Noon Square outlet after hours.

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There is no better place for foodies on a budget than Tongin Market. At several cafes on-site (Box Lunch or Dosirak for example) visitors can purchase tokens which may then be then exchanged for foods and snacks to complement the staple of soup and/or rice. This so called 'brass coin token bento box' is a nice little novelty for those passing through.

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