Cambridge is a city oozing with history and tradition at every turn. The cityscape is dominated by the university, with its 31 colleges and their extensive green gardens, known as the "Backs," spread throughout the city. Throngs of students making their way to class or lounging by the banks of the River Cam, books in hand, as punters lazily float by, enhance the academic feeling of this centuries-old centre of scholarship, along with the numerous fascinating museums and cultural events that take place in the city.

Situated picturesquely on the River Foyle, surrounded by hills and a stone’s throw away from the rugged Northern Coast, Derry is a city steeped in history. The famous Free Derry Corner and the murals of the Bogside and Fountain areas serve as reminders of Derry's tumultuous political past turned mindful present epitomised in the "Hands Across the Divide" monument. Today, 20 years after Bloody Sunday, the 2013 UK City of Culture has a lot to offer visitors in the way of art, culture, gastronomy and entertainment.

For more than one billion of the world's population, Mecca is the holiest of sites, being the birthplace of Prophet Muhammad and the city of the revelation. Due to its religious importance, millions of pilgrims come here year after year from every corner of the planet, making it one of the most culturally and ethnically diverse cities in the Muslim world, a true melting pot of peoples and cultures.

Over a million visitors flock to the Kingdom of Crystal each year, an area spanning Kronoberg and Kalmar counties in Småland, within the municipalities of Emmaboda, Lessebo, Nybro, and Uppvidinge. Many return time and again, and it's easy to see why. Watching the glowing hot glass mass transform into delicate crystal or robust bowls is a spectacle that never grows old. Here, you can discover renowned glassworks and brands such as Orrefors, Kosta Boda, Skruf, Mats Jonasson Målerås, among others. Additionally, you can enjoy the best of Småland's nature, with its forests, lakes, stone walls, and a wealth of cultural experiences like Vilhelm Moberg's emigrant route.